Vanguard Readership Soars

logo.jpgWith the new website, the Vanguard has new and better readership metrics.  There has often been discussion within the community about the scope of the Vanguard readership.

For the first time we are in the position to release some of these readership metrics.

During the month of February, the Vanguard recorded just over 106,000 unique readers.  The average daily readership was just over 3800 per day.  The average increased from 3000 per day early in the month to 4600 per day by the end of the month.

Many readers will log on multiple times a day and during the course of a week or a month.  The Vanguard recorded over 1 million page views during the month of February.

February 2014

About The Author

David Greenwald is the founder, editor, and executive director of the Davis Vanguard. He founded the Vanguard in 2006. David Greenwald moved to Davis in 1996 to attend Graduate School at UC Davis in Political Science. He lives in South Davis with his wife Cecilia Escamilla Greenwald and three children.

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  1. Jim Frame

    How is “unique” defined? By login ID, IP address, or something else? For example, in a typical day I’ll read the Vanguard from my desktop (wired network) and from my phone (Sprint network). I’m usually logged into my Vanguard account on both devices, but I’d be coming via 2 different IP addresses. Would I be counted as 1 unique reader, or two?

    1. David Greenwald

      Each log in from a different IP address counts as a unique view. So it’s not a perfect measure. On the other hand, when you have two people in a household reading, it is under-measuring, it may not all balance out in the end, but it is what it is.

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